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Content Marketing Specialist

We are seeking a passionate, collaborative, and creative marketer to write and produce a variety of content to drive awareness, demand, and adoption. This role requires a high level of creativity, attention to detail, and project management skills. We’re a small, early stage, high-growth company that is using data and predictive analytics to help healthcare organizations transform their workforce and we need you to help us get there.

 

Responsibilities:

  • Create quality pieces of content (examples include ebooks, webinars, reports, whitepapers, infographics, guides, templates, etc.) 
  • Blog on an ongoing basis to answer common questions, explain key concepts, and attract site visitors through search, social media, and email subscribers
  • Grow our audience by providing it with helpful content that’s aligned with its needs
  • Maintain an editorial calendar to plan topics and content publication frequency
  • Champion the company brand identity across all materials
  • Collaborate with company leaders, product managers, sales professionals, expert freelancers, and industry influencers to produce relevant content
  • Assist with sales presentations, customer references, client training materials, and planning and executing conferences and events

 

Must Have:

  • Writing is the critical need for this role; you must be comfortable with a blank page
  • An entrepreneurial mindset, track record of: self-directed learning, adapting quickly to new tools to solve problems, and taking initiative and accountability to get things done
  • Demonstrated skills in Marketing, Journalism, Communication, Writing, or equivalent
  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions

 

Nice to Have:

  • Past experience preferred in producing content for the web, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.)
  • Bonus skills: HTML/CSS, Adobe Creative Suite (particularly Photoshop and InDesign)
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